Visiontrees adds plenty of spice with a new client and high-proof campaign: As of now, we promote Jägermeister’s renowned liqueur to trend gastronomy pros with a range of measures as unique as this versatile drink.
We’re pleased to announce our latest venture: Germany’s venerable stag’s head brand asked us to promote their punchy concoction to those who shape public opinion and the brand’s perception. Not the general masses, that is, but the tastemakers behind the scenes and in the know, the industry and gastronomy pros with the right savvy and discerning taste to select spot-on spirits for the right occasion: buyers, bartenders and representatives of Germany’s trend gastronomy and bar hot spots.
To communicate the drink’s image change among this hip crowd, and to circumvent the tricky and rarely subtle branding on location, we decided to go straight to the source of everyone’s favourite tipple and drinks recommendation – the bartenders themselves.
Our multi-pronged approach of pinpointed PR, international bartending apprenticeship grants, exclusive training events, bespoke trade fair stands, mixing competitions and even a dedicated association for the crème of Germany’s bartending elite helps to move brand perception beyond the classic chaser shot – after all, Jägermeister’s flavour profile works surprisingly well with a wide range of mixers.
So far, the response has been more than encouraging. And there’s plenty more to come … we’ll keep you posted!