visiontrees goes fashion – introducing international fashion brand Bershka to the German market with a targeted PR campaign and shop opening event in Berlin’s prime shopping district.
On August 25th, 2011, Spanish brand Bershka opened its first ever German flagship store on Berlin’s Tauentzienstraße – supported by a visiontrees PR campaign.
Launched in Spain in 1998, Bershka is the latest addition to the international Inditex empire ( ZARA and Massimo Dutti). A prominent fixture in 50+ countries around the world, Bershka supplies savvy teenagers and young adults with hip high-street looks at affordable prices.
Working closely with lead agency Dojo Berlin, visiontrees devised an engaging PR strategy to highlight all aspects of the brand, its German market launch and the innovative Tauentzien flagship store: from thorough consultation and creation of promotional materials right through to national PR (lifestyle media, mainstream press and key bloggers) and targeted word-of-mouth amplification thanks to our select network of key media professionals and opinion leaders.
With plenty of fashion, the latest DJs and several live-acts to spice up the mix, the actual launch (incl. opening reception, launch party, photo op and store presentation) is guaranteed to hit the spot!
Opening event production by flora&faunavisions
Photography by Bershka & John Benjamin Savary